I always associated Valentine's Day with hearts and cupid and more hearts. Red things. Pink things.
This chocolate fish doesn't fit my preconceptions.
Possibly shrewed marketing, aimed at women who long to get their man something for VD but said man won't tolerate hearts and cupid and cute shit.
"Here, you sourpuss. I got you a chocolate fish because I love you, and you love to fish. Aren't I clever? Pop the damn question!"
But I just know it's made with that crap chocolate used by those companies you've never heard of.