There are popular nightclubs on both sides of Broadway in this area.
People cross the street when a band sucks or drink prices suck, because the grass is always greener...
Young idiots get hit by cars because they didn't learn how to cross a street correctly when they were five years old, unlike folks from my generation.
Darwin's Laughing--Survival of the Fittest still applies.
But I seriously doubt you'll score a jaywalking ticket while getting patched-up in the ER--SA cops don't even write them for the silly tourists who make downtown into a live-action Frogger game.
I'm ambivalent--if you get hit you're stupid, and so are the clubs with these signs.
Everyone involved gets an italicized fuck you.